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I’m a content creator and illustrative communication specialist living in Groningen, the Netherlands. It’s a mouthful, I know. It means that I can create compelling campaigns for your target audience. For several years now, I share my illustrated journal with my 67.000 followers on Instagram. It taught me to create imaginative content and to inspire people all over the world. 

With art and city marketing I now focus on encouraging people to experience different forms of art or adventure into a city. I work with museums, festivals, city marketing agencies and educational institutions.

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What I have to offer:

  • A clear communication plan that tells you where your opportunities lie in the field of photography and video content to reach your desired online target audience.

  • An unique and creative content plan for various social media channels. This can also include teaming up with my social media channels, such as Instagram, TikTok and YouTube (@mereljournals/@mereldjamila). 

Is there a project where you could see you and me working together? Exciting!


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Client: Marketing Groningen ​

Date: Summer 2022 

I've lived in Groningen all my life and yet I am still amazed by both well known cityscapes as surprising corners. I collaborated with Marketing Groningen (the official city marketing agency of Groningen) to highlight these places in my art journal. 

Our aim was to:

- document bustling places with paint on paper

- draw people to the city center and inspire them to visit several places  

Groningen: old city 

with a young heart


'Aged well' exhibition


Client: Kröller-Müller Museum

Date: Winter 2021

The exhibition 'Mooi Oud / Aged well' takes you on a journey through three centuries of drawings from the Kröller-Müller collection. Kröller-Müller Museum asked me to visit the exhibition, document the highlights and share it online. I also re-created one of my favorite works that was on display during the exhibition in my own style and shared both the process as a give away on my Instagram account. 

Website in progress

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Client: COTY Benelux en Douglas

Date: November 2021 - April 2022

For the release of the new Gucci Flora Gorgeous Gardenia bottle, I made concepts and created content for COTY Benelux en Douglas. I painted colorful floral scenes inspired by both the story and the fragrance notes of the perfume. 

Besides the paintings, I created video content for Instagram Reels, Stories and TikTok. 

In April 2022, Douglas asked me to create a painting and video content for National Fragrance Day. 

Perfume ads

Enchanting dreamworlds


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Various illustrations

Hanze University 


Client: Hanze University of Applied Sciences

Date: January 2021 - present

For Hanze University of Applied Sciences, I worked on various illustrations for several campaigns. I created illustrations for a Christmas card, a new year's campaign called #checkyourdoorstep and a research paper called "The First 100 Days of Your Studies". 


Client: Museumvereniging Nederland

Date: April 2020

Each year, the Museums Association of the Netherlands organizes a museum week. During this week, museums are put in the spotlight and actions are organized to attract more visitors. Due to corona measures, the museum week was organized digitally in 2020. 


I was asked to generate attention for this as an online ambassador and created social media content for this campaign.

Digitale Museumweek 2020 #ourtruegold